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During the livestream, the president stated that he had spoken with a woman who said her 26-year-old son had taken his own life because of online betting. He also mentioned hearing from a bettor who had racked up BRL2 million ($388,410) in debt in just three months of wagering.
Lula said he intends to discuss the matter with his team and analyse potential measures to consider the social impact of online betting.
What the president does not acknowledge is that the government relies on revenue from the sector. In just the first seven months of 2026, BRL8.747 billion generated by sports betting has already flowed into public coffers. The Federal Revenue Service estimates the total could reach BRL16 billion by the end of the year. In 2025, nearly BRL9 billion was collected from sportsbooks.
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Polymarket has developed its media presence elsewhere. In January, it signed a deal with Dow Jones to provide its prediction market data to several of the publisher’s consumer platforms. The deal covers publications including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.
Prediction markets have become more and more intertwined with sports and entertainment businesses. Polymarket has agreements with Major League Baseball and Sportsradar. Sportsradar provides data and services for more than 20 sports leagues and competitions.
The company has also pursued partnerships outside the normal financial media. Its deals include relationships with major sports organizations and entertainment properties, signaling efforts to integrate prediction markets into mainstream content and information services.
How to play Ruff Heist
Reese A. Heckman, 34, of Decatur, and Travis R. Ziemer, 28, of Macon, face charges in a series of break-ins targeting gaming parlors, bars, and other businesses across Central Illinois, according to court documents reported by the Herald & Review.
The methods allegedly used by the duo mirror those employed by organized crews in a wave of burglaries targeting gaming establishments across the state, particularly in the Chicago suburbs.
Police allege Heckman and Ziemer typically gained entry through the roof, cut the power, and used sledgehammers and crowbars to smash or remove ATMs.
