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In response, Silver noted that the NBA could be a “party” to that, while adding that he may support the establishment of a federal tsar on sports betting.
In addition, regulated sportsbooks appear to have a vested interested in mitigating the risk of violent threats associated with athlete harassment. Joe Maloney, president of the Sports Betting Alliance, told iGB on Tuesday that its members are investing in tools and partnerships that help identify bad actors and share information with leagues and other stakeholders.
Another proposed action from the leagues centres around the creation of a standardised, cross-operator reporting platform that will allow players, unions and leagues to “securely transmit verified evidence of threats” to state regulators.
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“As much as we work as a managed service, it’s always a collaboration,” Wilson states. “We need to make sure that the operator and Splash are a partnership, we understand your requirements, and then we can go out and deliver that for you.”
That management also involves balancing margin and longevity. Wilson notes that Jackpot engines need to balance commercial performance with a sustainable and enjoyable player experience. Operators need enough control to manage contribution levels, drop mechanics and reward frequency, while ensuring the product remains engaging and fair for players over time.
“How do you balance that against not draining too much of the players’ funds and making sure that it has the stickiness, and that we’re not pushing players away, but encouraging them to come back?” he asks. “That really is the science.”
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Announced on Thursday, the strategic partnership will grant Spotlight’s network of global sportsbook operators access to Engage Games’ bespoke games, each built collaboratively with Spotlight’s partners.
It marks Spotlight’s first expansion into gaming, combining the company’s global product and content distribution with Engage Games’ platform and track record in free-to-play and pay-to-play games.
Spotlight said the decision to enter the gaming sphere comes as operators increasingly turn towards free-to-play games as a means of “engagement, retention, reactivation and acquisition”.
