Lucky Turkey

What is Lucky Turkey?

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

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Prosecutors charged him with operating an illegal gambling business and conspiracy to collect extensions of credit by extortionate means. The indictment alleges that the operation involved sports betting and the collection of gambling debts.

Rovito has pleaded not guilty and is presumed innocent unless proven guilty in court. His attorney has disputed the government’s allegations, claiming that the indictment does not allege his client collected money, made any threats, or directed other defendants to do so.

The latest contribution is not the first time Rovito’s campaign donations to Grasso have attracted attention.

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“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.

Prediction market operators are on legal losing streaks, confirming that Beynon is onto something when he says the regulatory environment is the biggest risk facing the industry.

“We continue to view regulation as the largest risk to prediction markets,” says the analyst. “While industry growth remains robust, adverse legal outcomes could materially impact sports contract availability and long-term adoption.”