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Apuesta Total strengthens online poker offering with EvenBet Gaming

Peruvian operator integrates supplier’s world class platform

Leading online gaming software developer, EvenBet Gaming, has significantly extended its presence in South America after integrating its market-leading online poker platform with Apuesta Total. The Peruvian operator has strengthened its multi-channel offering with EvenBet’s poker software, enabling the company to capitalise on the vertical which has experienced tremendous growth in the previous 12 months.

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Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.

While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.

There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.

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Collaboration was a key focus of the inaugural Africa Safer Gambling Week, which the AiA hosted last week.

Kesitilwe told iGB an important theme of the event was fostering year-round collaboration and turning conversations on safer gambling into practical measures.

“The initiative demonstrates that cooperation does not have to remain at the level of conference and policy discussion,” he said.