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iGaming was not the industry I set out to work in. Before 2021, I worked in finance and business – agro companies, management consultancy and investment funds, none of which were remotely linked to the industry.
In 2021, I joined an investment fund focused on startups harnessing AI and machine learning. In the process, I had a chance encounter with an iGaming investor. This sparked a conversation that would change the course of my career. He pointed out that iGaming was dramatically underutilising its data potential. There was an opportunity here, and once we began exploring it, the thread just kept unravelling.
I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.
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With such a significant rise in tax, you would forgive the company for cutting wherever possible, but Petra says they have made it work by maximising efficiency, restructuring, and maintaining their offering so the customer doesn’t notice that anything has changed.
“We feel that people are always interested in gambling and that we are the party who should offer that in a safe way. [Holland Casino] has been careful to maintain that, but of course our costs rose very quickly, so we restructured at our head office. We have also been looking at innovations in offerings, which we are currently also testing, including a further development of the Next Zone. We’ve also introduced the double zero in roulette, which we didn’t have previously in the Netherlands,” the CEO says.
“Obviously, in the gaming industry we don’t have a price tag on our product where you can just change the RTP (return-to-player) and your problem is solved, it doesn’t work like that. Especially not if you take responsible gaming seriously.”
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Earlier this year, the Powerball game launched in the UK, allowing Brits to play for the same uncapped jackpot as their American peers. A few weeks ago, on the other hand, the first Match 5 win in the UK happened. This has now happened again, as Powerball reported another seven-figure payout in the county.
The Monday Powerball drawing had players competing for a jackpot of $314 million with a cash value of $133.8 million. In order to win, players had to correctly match all six winning numbers. The white winning numbers for the September 21 drawing were 2, 7, 9, 17, and 58. The red Powerball, on the other hand, was 20, while the Power Play multiplier stood at 2x.
Unfortunately, a jackpot win did not occur, although the game continued to award smaller prizes to players across the US and UK. As mentioned, a second Match 5 win happened in the UK, where a lucky player succeeded in matching all five winning numbers to redeem a $1 million payout. The drawing did not have a Match 5 + Power Play win of $2 million.
